Are you a new car dealership? I have seen many dealers, new and experienced, and have developed a list of suggestions that will save you time, money and make you more profitable and efficient. It is the small things that you do now that will save you a headache in the future. Here are my… Continue reading BEST 5 TIPS FOR NEW California Dealerships
Because the competition for car buyers is fierce, auto dealerships often rely on their service departments for greater profitability and steady cash flow. Unfortunately, this strategy is severely impacted by a shortage of auto technicians all across the country. Let’s explore why this shortage exists what is being done to close the gap. Unpopular Career… Continue reading California Dealerships Face Shortage of Qualified Technicians
The way that car dealers generate leads and negotiate sales has changed significantly in the past decade. Instead of full page print ads and continuous radio spots, many of our customers come to us via the internet. More often than not, they already have some idea what they are looking for, which features are most… Continue reading 5 Ways to Bring More Customers into Your Car Dealership | DMV Blog
Like other industries, car dealers and OEMs are shifting from focusing on the product to addressing the wants and needs of prospective car buyers. What are California car buyers looking for? Let’s take a look. Decision-Making Process Today, car buyers conduct up to 70% of their research online, long before they begin browsing in a… Continue reading Is It Price, Brand, or Service That Matters Most to California Car Buyers?
Great Deals for California Car Dealers You are solely responsible for making sure that your dealership is profitable – planning, tracking, reporting, and problem-solving. You are responsible for keeping an eye on inventory, for forecasting sales, identifying trends, and making adjustments to hit your numbers. Leadership Providing leadership for your sales and financing teams, you… Continue reading Great Deals for California Car Dealers